Updated: Feb 18
As we age, makeup is about celebrating beauty rather than hiding flaws. Our skin goes through significant changes with age and we become more comfortable with ourselves. Women over 40 can make the mistake of overdoing their makeup, essentially making them look older. For more tips on how to avoid looking older using the wrong makeup techniques, there are several 'how to' videos on my YouTube channel!
A simple and natural look may be the best approach because less is more when it comes to makeup. Most celebrities prefer no-makeup (minimal makeup) to look real and natural on their wedding day. This refreshing trend is easy to pull off and looks great on everyone.
Less makeup not only allows you to achieve a more radiant and natural look, but I experienced that it is also much healthier for the skin. Get ready to make a statement at any age with an ‘enhanced’ approach to makeup.
9 Best Tips for a Minimal Makeup Look
Minimal makeup is one of the most classic looks. It's a look that works on everyone at every age and keeps you two steps ahead of the crowd in style and confidence. Here are the best tips on keeping makeup minimal that will instantly up your makeup game.
1. Skincare First
First and foremost, it all starts with good skin. The key to achieving a classic minimal makeup look is well nourished, moisturized skin. Especially, in this chilly season, when the skin tends to become dry, the proper skincare routine is mandatory for any makeup look. Clean the skin with a gentle cleanser ( I prefer coconut oil, here’s a link to the full video https://youtu.be/pEc-5qUSAeE Apply a serum and eye cream followed by moisturizer.
Apply skincare gently in upward and circular movements. Hydrate your skin completely before applying makeup to get a youthful glow. Lastly, apply sunscreen to protect your skin from harmful UV rays. Sunscreen is a vital step in skincare.
2. Primer is Optional
Primer is optional while applying minimal makeup. If you have dry skin, you can go for a hydrating primer. Primer will help your makeup go on smoothly and last longer throughout the day. A good one to try is SPACKLE by Laura Geller. Its formula was created with mature skin in mind and contains Sodium Hyaluronate to help attract moisture to the skin cells.
3. Go easy on Foundation and Concealer
Heavy foundation or concealer is not required to achieve a natural, minimal look. Heavy foundation dulls out the face and sinks into fine lines. Try the lightweight liquid foundation and choose the shade that matches your skin tone. I like Charlotte Tilbury Light Wonder because of the lightweight yet full coverage, it’s SPF 15 and it contains Pseudo-ceramides to hydrate your skin for up to 18 hours. Try to apply both foundation and/or concealer only in areas where it’s most needed versus a full face application and blend well with a damp beauty sponge or kabuki brush.
4. Use Cream and Liquid Products
As we age, oil production and collagen production reduces. Therefore, invest in cream and liquid makeup products to enhance your natural features and to achieve a dewy look. Cream-based makeup products, such as blush, will bring radiance and hydration to your skin. It’s best to avoid powder foundations on mature skin, especially if you have dry skin. Kiko Milano has a very creamy, long-lasting cream blush that is my go-to and is affordable.
5. Use Bronzer as Eyeshadow
The use of eyeshadows can be counter-productive to achieving a minimal makeup look. Swipe a little bronzer as an eyeshadow to your lid for the most natural look. Try a cream bronzer for a minimal makeup look. One to try is Physicians Formula Organic Bronzer. I like the color Mocha as it doubles as a bronzer/contour stick.
6. Boost your Inner Glow
Highlighter is optional and can make your face look natural and glowy. Apply a cream highlighter on the upper part of the cheekbone to add natural dew to the skin. For an extra touch, while keeping it minimal, put a touch of highlighter on the tip of your nose and blend well. NYX Born To Glow has the right mix of highlight and glow in a creamy, easy to blend formula.
7. Fill in Your Brows
Brush up your brows and use a pencil that is a shade or two darker than your hair root color to add fullness to the brows. For a minimal makeup look draw individual hairs by starting at the bottom and ‘flicking’ the pencil in an upward and outward motion. I find the Eye Booster Slim Brow Pencil by Physicians Formula the perfect size pencil for creating individual ‘hairs’. Keep the eyebrows in place all day by applying a little brow gel. Applying too much brow gel can look wet or stiff so apply with a light hand.
8. Curl your Lashes
If you’ve seen my videos on YouTube, this one will come as no surprise to you. Curling your lashes will make your eyes bigger, more awake and show off your eye shape. Curl the lashes and apply mascara on the upper lashes. Avoid wearing mascara on lower lashes as it can make your eyes appear tired, or pulled down. Eyelash curlers are easy to find and many are affordable. Here’s a link to the one I use. You will most likely also find them at your local drugstore.
9. Use Lighter, Glossier Lip Shades
Last but not least, avoid wearing liquid or matte lipsticks as they can be very drying on the lips. It is good to prime your lips with liner for fuller lips. Lips lose volume with age. You can exaggerate the shape by using a lip pencil to line the outside of your natural lip shape. Use lighter, glossier lip shades or creamy liner to enhance the natural pout. It will make your lips appear more full.
Intense Mauve lip liner by Kiko Milano, paired with their Pink Sand Cream lipstick has become a favorite of mine for a minimal look. Both colors look great on a wide range of skin tones and they have several colors to find the right combination for you
These tips will help you to create a classic, minimal makeup look. This might be your best beauty look if you’re in your glorious 40’s and beyond. It requires a few products to nail this look. Take your makeup game up a notch with less makeup. Because less is more when it comes to looking your best while enhancing your natural beauty.