BEHIND THE BRAND
Life changes in your 40's and 50's. At least it did for me, and many of my friends. Everything from kids graduating, going off to college, maybe you become a grandparent for the first time. Divorce or/and marriage. What we don't talk about, or dare I say, celebrate, is wanting to change careers in your 40's and 50's. Explore new challenges, gain new skills while sharing your wealth of knowledge from your experiences in life.
I’m Jodi Mannes — on-air beauty expert, YouTube creator, and trusted voice for women over 50 who want beauty advice that actually works for this stage of life.
After 50, skin changes, confidence shifts, and the beauty industry often stops speaking directly to us. I created this platform to change that — offering honest, practical, no-nonsense beauty education designed specifically for mature skin and modern midlife.
Here you’ll find real-world makeup strategies, ingredient breakdowns, and thoughtful conversations about confidence, visibility, and reinvention after 50. No unrealistic trends. No “anti-aging” nonsense. Just smart beauty that works with you, not against you.
I’m also available for speaking, workshops, and advisory work focused on content creation, beauty, and marketing to women over 50.
